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PSL sets new record with 149% surge in international media rights value

By Newsdesk February 3, 2026 Sports

LAHORE: The Pakistan Super League (PSL) has created fresh history after witnessing a landmark surge in the value of its international media rights, recording a massive 149 percent increase compared to last year.

A Pakistani company has acquired the international media rights for the HBL Pakistan Super League at a record-breaking price, setting a new benchmark for the league’s commercial growth.

The winning bid surpassed the Pakistan Cricket Board’s (PCB) reserve price, underlining the tournament’s rising global appeal.

The sharp increase in valuation highlights the PSL’s expanding popularity and strengthening brand value on the international stage.

PSL Chief Executive Officer Salman Naseer said the league is steadily cementing its position among the world’s leading T20 competitions.

He added that the significant jump in international media rights reflects strong global confidence in the HBL PSL, driven by competitive, high-quality cricket that continues to attract fans worldwide.

Salman Naseer further noted that the new agreement boosts confidence in the league’s long-term business growth and positions the PSL for even greater international recognition in the years ahead.

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