Mumbai: Bollywood superstar Salman Khan has achieved a significant legal win as the Delhi High Court directed social media platforms to remove, within three days, all content violating his personality and publicity rights.
According to Indian media reports, the order came in response to a petition filed by Salman Khan seeking protection against unauthorized commercial use of his name, voice, image, and identity.
The court instructed social media platforms to treat Salman Khan’s petition as a complaint under the Information Technology Guidelines and Digital Media Ethics Code.
This comes shortly after the actor was summoned by the Consumer Court regarding a case involving a Pan Masala advertisement.
The complaint, filed by senior BJP leader and Rajasthan High Court lawyer Inder Mohan Singh Hony, named both Salman Khan and the Pan Masala manufacturer as parties.
The petitioner challenged claims in the advertisement stating that the Pan Masala contained saffron, questioning how saffron, priced around ₹4 lakh per kilogram, could be included in a product sold for ₹5.
This legal order reinforces the protection of celebrities’ image and identity against unauthorized commercial exploitation on digital platforms.